New York – April 3, 2024 – Amid a wave of innovation and significant changes in how consumers watch video, the 2024 IAB NewFronts will span four days from April 29th to May 2nd in New York City, showcasing the most exciting developments in digital content, marketplace trends, and growing video advertising formats.

“The 2024 IAB NewFronts gives buyers a unique view of the video marketplace over the course of just a few days,” said David Cohen, Chief Executive Officer, IAB. “It’s a blend of content, technology, data and ad innovation which is why NewFronts is where the future of ad-supported streaming is defined.”

As an IAB NewFronts Principal Partner, Google will continue its long standing partnership by kicking off the 2024 IAB NewFronts on Monday with breakfast followed by the first NewFronts presentation of the week.

Back by popular demand, the IAB Main Stage will return on Wednesday, May 1st, featuring a curated selection of presenting companies. Alfonso Ribeiro, iconic television personality and host of “America’s Funniest Home Videos,” will emcee the day. Additionally, IAB will discuss findings from its annual Video Ad Spend Study, which includes full-year 2023 results and an outlook for 2024.

Understanding the importance of responsible and trusted journalism, this year marks an unprecedented collaboration between major news publishers and IAB to promote the value of quality journalism at the ‘IAB Spotlight on: News at NewFronts,’ held on April 29th. This event will bring together leading news executives, advertisers, and other industry leaders to discuss the vital role of journalism in society and why supporting news coverage is more critical than ever. BBC, CNN, Condé Nast, NBCUniversal, NPR, The Guardian US, The New York Times, and The Wall Street Journal, will participate in the first-ever joint NewFronts session to showcase the importance of reputable journalism and the value it brings to both consumers and advertisers.

IAB has also partnered with National CineMedia (NCM), the largest cinema advertising platform and U.S. Representative for the Cannes Lions International Festival of Creativity, serving as the official Young Lions Jury Networking partner. This year, NCM and Young Lions competition jurors from State Farm Insurance, Verizon, and creative agency Omelet, will share insights on creativity in premium video during a May 1st session from the IAB Main Stage called “The Future of Brand Storytelling and the Next Generation of Young Creatives.” The Wednesday event will culminate with the IAB NewFronts and NCM Young Lions Jury Networking Party.

*All times are in EST; Attendees must reach out to NewFronts presenters (above) to attend their presentations; Speakers and timing are subject to change. For up-to-the-minute agenda, refer to the IAB website: https://iab.com/newfronts

*All times are in EST; Speakers and timing are subject to change. For up-to-the-minute agenda, refer to the IAB website: https://iab.com/newfronts

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
btibaldi@kcsa.com / mvaughan@kcsa.com

The post IAB Unveils Agenda for the 2024 IAB NewFronts: Defining the Ad Supported Present and Future of Streaming appeared first on IAB.

Reserve your spot now and join us for this insightful event!

The post Ensuring the AVOD Streaming Experience Remains a Good User Experience appeared first on IAB.

The post IAB Audio Innovators Leadership Summit 2023 Recap Webinar appeared first on IAB.

The dual foundation of the event is a preview of new show content and a spotlight on the power of podcast hosts to command the attention of listeners and influence them in ways that enable meaningful and authentic alignment for brand partners.

Join us in-person or virtually on May 9!

The post 2024 IAB Podcast Upfront appeared first on IAB.

IAB NewFronts is the ultimate one-stop-shop for brand marketers and media buyers to get a first look at the latest cutting-edge digital video content and marketplace innovation spanning four days in New York City.  This event connects brands with the latest digital video content and innovations that facilitate valuable partnerships.

Attending the NewFronts provides a first look at cutting-edge digital video about to be released. The event features numerous live presentations in venues throughout NYC from April 29th to May 2nd. In addition to the live events around NYC, IAB will have its own stage on Wednesday, May 1st to host a selection of presenting companies.

REGISTER TODAY! 

IN PERSON IAB Stage (MAY 1) and Virtual Pass (April 29-30 & MAY 2) 
In-person attendance allows access to networking events, meals, content previews, and sponsor activations on May 1st. Credentials can be acquired onsite during registration at the main venue, 225 Liberty Street. Directions and recommended hotels can be found here.

VIRTUAL ACCESS (APRIL  29 – MAY 2)
For those unable to attend in person, the presentations will stream virtually. Virtual access requires being logged into your IAB account prior to viewing.
Advertising agency executives, media buyers, and brand marketers are welcome to register for the IAB Newfronts for free. Click Register for your complimentary pass today!
IAB reserves the right to cancel any registration that does not meet the criteria.

The post 2024 IAB NewFronts appeared first on IAB.

CTV is considered a “must-buy” as time spent by consumers continues to rise which is driven by a feast of free, ad-supported content. As marketers are seeking solutions in the post-cookie world, attention-based metrics are front and center. Join us in this webinar where experts from across the ecosystem – brand, agency, and ad tech will demystify attention metrics.

You’ll discover:

• Why attention metrics are critical for driving CTV performance
• Use cases showing how leading brands use attention data to enhance CTV campaigns
• Cutting-edge measurement solutions to unlock the power of attention

The post CTV: Harnessing the Power of Attention appeared first on IAB.

You’ll get actionable insights from experts across the ecosystem – brand, agency, publisher, and ad tech viewpoints.

We’ll demystify outcome-based CTV measurement and discuss:

• The latest challenges and opportunities
• Innovative measurement use cases and solutions
• Clarifying “outcomes” definitions
• Tying CTV performance to concrete business results

Attend this webinar and level up your CTV measurement outcomes-based ability. You’ll leave with a deeper understanding of the current measurement landscape and how to implement solutions to prove CTV’s value.

The post CTV Measurement: Prove It to Move It appeared first on IAB.

Results revealed that there are clear growth signals, with podcasting adopting practices prevalent in other digital channels, but also that there are areas of opportunity that need to be addressed for the channel to sustain its growth. To learn more, download the full report.

The post U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth appeared first on IAB.

New York – October 26, 2023 – Today, IAB released a follow up to its earlier podcast study, which found that U.S. podcast ad revenues grew at a rate more than double the total digital advertising market overall.

Part two of the study, titled U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth, reveals the drivers, strategies, and tactics propelling podcast ad revenues, and shows where the market is heading.

“The growing interest we’re seeing in podcasting among larger, brand awareness advertisers demonstrates the medium’s evolution to deliver on a range of buyer’s KPIs,” said Matt Shapo, Digital Audio and Video Director, Media Center, IAB. “Podcasting continues to be a remarkably agile channel that enables advertisers to reach an expanding user base, adopt new functionalities and solutions, and develop new content with creators.”

Key Findings
The report shows that podcasting can deliver on buyers’ KPIs across the funnel: the majority of podcast advertising is used for brand-building, which encompasses 61% of total ad revenues — up 13% in the last 2 years.

For brand marketers, there’s a lot to like. For example, podcasting usage of brand safety and suitability solutions has nearly doubled since last year, with 69% of publishers using brand safety solutions and 62% using brand suitability solutions, including contextual transcript analysis. As the report also shows, buyers are continuing to expand their range of measurement solutions commonly used with other digital channels for their podcast campaigns.

Another key finding in the IAB study is that dynamic ad insertion (DAI) now represents more than 90% of ad revenues as its share has nearly doubled in the last three years.

“For marketers who need to respond fast to trends and update messaging on the fly — but need a brand-safe and brand-suitable solution — podcasting is a proven winner.” said David Cohen, CEO, IAB. “There’s still real growth ahead.”

Opportunities for Growth
For podcasting to continue this growth, it needs to further develop capabilities to better compete with other digital media channels for buyers’ dollars.

For example, the study shows the industry must continue to invest in creating interconnected networks that offer advertisers both scale and precision. While programmatic has shown significant growth — up 5x from 2021 to 2023 — its share of podcast revenue is still only 11%. For comparison, other digital media channels’ programmatic share is 87%.

Another opportunity for growth is for publishers to rethink their podcast ad inventory and repackage it to help advertisers reach audiences across shows, episodes, and properties. Right now, podcast ad inventory is still primarily show-specific. The kinds of sophisticated, audience-based buys common in other digital media channels only represent 25% of podcast revenues.

Perhaps the most unexpected opportunity for what had been an audio-only channel is video. Users are increasingly consuming podcasts in both audio and video formats, and are leveraging video platforms such as YouTube for podcast discovery and consumption. With video-enabled podcasts representing less than 10% of revenues, there is a major opportunity to engage listeners across environments and expand podcast monetization. The industry needs to create new ad models that align with larger percentages of podcast consumption within video environments.

Shapo concluded, “While there’s significant work ahead for podcasters, there’s more than enough investment from brand marketers to make it worth the effort. Buyers believe in podcasting, and they’re ready to invest more.”

Methodology
Conducted by IAB and PwC, this in-depth quantitative survey of the leading podcast publishers and a series of discussions with industry experts reveals the drivers, strategies, and tactics that are propelling podcast ad revenues, and points to where the market is headed next.

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

About PwC
As business, accounting, and tax advisors to many of the world’s leading technology, media, and telecommunications (TMT) companies, PwC (www.pwc.com/us/tmt) has an insider’s view of trends and developments driving the industry. With approximately 1,200 practitioners serving TMT clients in the United States, PwC is deeply committed to providing clients with industry experience and resources. In recent years, our work in TMT has included helping our clients to develop strategies to leverage digital technology, identifying new sources of financing, and marketplace positioning in industries characterized by consolidation and transformation. Our experience reaches across all geographies and segments, including broadband, wireless, film, television, music, publishing, advertising, gaming, sports, theme parks, computers and networking, software and technology services. With thousands of practitioners around the world, we’re always close at hand to provide deep industry knowledge and resources.

IAB Media Contacts
Brittany Tibaldi / Michael Vaughan
347-487-6794 / 813-210-1706
btibaldi@kcsa.com / mvaughan@kcsa.com

The post Brand-building Now Accounts for 61% of Podcast Advertising, According to IAB’s U.S. Podcast Advertising Revenue Study appeared first on IAB.

Results revealed that there are clear growth signals, with podcasting adopting practices prevalent in other digital channels, but also that there are areas of opportunity that need to be addressed for the channel to sustain its growth. To learn more, download the . . .

The post U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth appeared first on IAB.