Professional Development and Education Center - IAB https://www.iab.com/organizations/professional-development-and-education-center/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Thu, 04 Apr 2024 04:01:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Storytelling in Today’s Digital Career Market https://www.iab.com/events/storytelling-in-todays-digital-career-market/ Mon, 25 Mar 2024 21:03:09 +0000 https://www.iab.com/?post_type=iab_event&p=179889 Was I at my last job long enough?  Do I have the specific experience the recruiter will ask about?  Will they think I’m too old?  Too young?  What if they ask why I left my last role? These are all very natural questions you end up asking yourself when you’re between positions in our industry.  … Continued

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]]> Was I at my last job long enough?  Do I have the specific experience the recruiter will ask about?  Will they think I’m too old?  Too young?  What if they ask why I left my last role?

These are all very natural questions you end up asking yourself when you’re between positions in our industry.  According to 30-year industry veteran and long-time trainer and coach Doug Weaver of Upstream Group, they’re also the wrong questions.  Doug has trained for hundreds of platforms, ad tech and data firms, and media companies over the last quarter century.  He also personally coaches dozens of current sales leaders and offers advice and guidance to scores of industry execs looking for their next roles.  In conjunction with the IAB, Doug is hosting a free one-hour Zoom seminar in which he’ll discuss:

  • Your North Star:  Navigating opportunities
  • Not falling prey to the voices in other people’s heads
  • Prep and questions that set you apart
  • Establishing your personal narrative of incremental value and the gaps you fill for the hiring organization
  • From Who to How:  Pivoting the conversation to your plan for success
  • The importance of the non-interview and finding your industry truth tellers and career sherpas
  • Closing and Qualification:  Knowing where you stand for a given position

The session will be packed with hacks and ideas to recharge the search for your next stage of career growth, with time for Q/A and discussion during and after the session.  If you are between positions and could use a boost and some fresh ideas, reserve your seat now as spots are limited.

 

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]]> Legal Issues Regarding Influencer Marketing https://www.iab.com/video/legal-issues-regarding-influencer-marketing-3/ Fri, 15 Mar 2024 16:35:48 +0000 https://www.iab.com/?post_type=iab_video&p=179134 Year over year, influencer marketing has become a powerful strategy for brands. Despite the fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this webinar, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; and the material legal, business, and regulatory issues surrounding influencer marketing. Topics will include pay equity and compensation, influencer commerce, publicity rights, contracting with SAG-AFTRA talent, an introduction to the metaverse, and more. After attending this practical, nuts-and-bolts webinar, you’ll be better prepared to issue spot and draft and negotiate influencer agreements.

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]]> Gaming 360 https://www.iab.com/events/gaming-360/ Mon, 11 Mar 2024 15:20:32 +0000 https://www.iab.com/?post_type=iab_event&p=178721 Gaming is no longer a niche hobby – it’s a cultural force with a massive, dedicated audience. Despite gaming’s popularity – over 237 million gamers in North America alone – there’s a significant gap in ad spend, with marketers allocating less than 5% to the sector. IAB’s Gaming 360 Course will deliver insights into the … Continued

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]]> Gaming is no longer a niche hobby – it’s a cultural force with a massive, dedicated audience. Despite gaming’s popularity – over 237 million gamers in North America alone – there’s a significant gap in ad spend, with marketers allocating less than 5% to the sector. IAB’s Gaming 360 Course will deliver insights into the market, debunk common misperceptions, and help your marketing reach this powerful consumer audience.

This comprehensive course empowers you to:

  • Understand Gaming Audiences: Equip yourself to create campaigns that connect authentically by uncovering motivations of this passionate and diverse audience who crave connection.
  • Leverage Best Practices: Learn how to create measurable advertising that maximizes brand impact while respecting the player experience.
  • Drive Results: Develop winning campaigns that go beyond banners and pop-ups, utilizing the unique storytelling power of games.

IAB Gaming 360 includes a detailed learner Guidebook that summarizes key learnings from the 4-hour eLearning course, and special “Apply Your Knowledge” activities for each module.

This curriculum was developed through our Professional Development and Education Center, in partnership with the IAB Experience Center, and a working group of Member experts from Activision Blizzard Media, Anzu, BakerHostetler, Bidstack, Dentsu, Enthusiast Gaming, Frameplay, Google, Horizon Media, Livad, NBCUniversal, Odeeo, Spark Foundry, SuperAwesome, theTradeDesk, Twitch, WildBrain and Yahoo.

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]]> Introduction to the Creator Economy https://www.iab.com/events/introduction-to-the-creator-economy/ Tue, 20 Feb 2024 17:33:44 +0000 https://www.iab.com/?post_type=iab_event&p=177811 Unlock the Power of the Creator Economy: A Must-Attend Training for Media and Marketing Leaders The Creator Economy isn’t just a trend – it’s a seismic cultural shift disrupting the marketing world. With a projected value of $480 billion by 2027, this revolution empowers passionate creators – this generation’s directors, producers, and talent – to … Continued

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]]> Unlock the Power of the Creator Economy: A Must-Attend Training for Media and Marketing Leaders
The Creator Economy isn’t just a trend – it’s a seismic cultural shift disrupting the marketing world. With a projected value of $480 billion by 2027, this revolution empowers passionate creators – this generation’s directors, producers, and talent – to become household names overnight. They ignite movements, drive purchasing decisions, and redefine what it means to be an influencer.

This training is your key to:

  • Master the landscape: Decode the dynamic world of the Creator Economy with the latest insights from IAB’s groundbreaking research. Discover how creators impact consumer behavior and brand perception.
  • Tap into creator-powered marketing: Learn to forge strategic partnerships with creators and their communities. Unlock the secrets of effective collaboration, navigating legal complexities, and driving measurable results.
  • Real-world application: Collaborate with peers in hands-on breakout sessions. Tackle real-life scenarios and craft creator-centric strategies that deliver tangible impact.

The next public course will be held in September, If you’re interested in group training for your organization, contact LD@iab.com.

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]]> Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and Beyond https://www.iab.com/events/practical-guidance-for-european-privacy-laws-gdpr-eprivacy-and-beyond-05-01-2024/ Thu, 15 Feb 2024 16:55:50 +0000 https://www.iab.com/?post_type=iab_event&p=177736 New developments in European law continue to pose challenges for digital advertising in 2024. During this course, we will provide practical guidance on key GDPR and ePrivacy requirements, as well as specific considerations for participants in the digital advertising ecosystem seeking to comply with those requirements. This learning and development course is intended to educate … Continued

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]]> New developments in European law continue to pose challenges for digital advertising in 2024. During this course, we will provide practical guidance on key GDPR and ePrivacy requirements, as well as specific considerations for participants in the digital advertising ecosystem seeking to comply with those requirements.

This learning and development course is intended to educate U.S. digital advertising professionals about privacy laws in Europe.  It is not intended for audiences in the European Economic Area or the United Kingdom.

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]]> Legal Issues Regarding Influencer Marketing https://www.iab.com/events/legal-issues-regarding-influencer-marketing-3-14-2024/ Wed, 17 Jan 2024 20:53:35 +0000 https://www.iab.com/?post_type=iab_event&p=176273 Year over year, influencer marketing has become a powerful strategy for brands. Despite the fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this webinar, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; … Continued

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]]> Year over year, influencer marketing has become a powerful strategy for brands. Despite the fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this webinar, you’ll learn the importance of crafting contracts with influencers; the main deal points in those transactions; and the material legal, business, and regulatory issues surrounding influencer marketing. Topics will include pay equity and compensation, influencer commerce, publicity rights, contracting with SAG-AFTRA talent, an introduction to the metaverse, and more. After attending this practical, nuts-and-bolts webinar, you’ll be better prepared to issue spot and draft and negotiate influencer agreements.

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]]> Privacy Law Essentials for Digital Advertising Professionals https://www.iab.com/events/privacy-law-essentials-for-digital-advertising-professionals-05-21/ Wed, 17 Jan 2024 20:50:26 +0000 https://www.iab.com/?post_type=iab_event&p=175760 It is important that organizations fully understand the legal and business implications of U.S. state privacy laws, as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation.  With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, … Continued

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]]> It is important that organizations fully understand the legal and business implications of U.S. state privacy laws, as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation.  With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, and engineering roles, as well as younger lawyers, need to understand core privacy concepts.  This course fulfills that necessity by explaining how these privacy laws, with a focus on U.S. state privacy laws, apply to the various players of the digital advertising ecosystem.

Although portions of this learning and development course are intended to educate U.S. digital advertising professionals about privacy laws in Europe, it is not intended for audiences in the European Economic Area or the United Kingdom.

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]]> IAB Inclusion Institute and Cannes Can: Diversity Collective – Paying It Forward https://www.iab.com/video/iab-inclusion-institute-and-cannes-can-diversity-collective-paying-it-forward/ Wed, 21 Sep 2022 13:25:27 +0000 https://www.iab.com/?post_type=iab_video&p=156630 In this episode, Carryl Pierre-Drews, Executive Vice President, Chief Marketing Officer at IAB joins Adrianne Smith, Chief Diversity and Inclusion Officer FleishmanHillard and founder of the Cannes Can: Diversity Collective (CC:DC) and Adwoa Ayesu, Influencer Marketing Manager to discuss the mission behind both the IAB Inclusion Institute and the CC: DC as well as the combined efforts to create and contribute to a more diverse, equitable, and inclusive industry which included providing a once in a lifetime opportunity for a young marketer to receive a week of unprecedented senior leadership exposure and on-site educational seminars at the Cannes Lions Festival of Creativity.

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]]> Where Have All The Women Gone? They’re Doing It for Themselves, brought to you by the IAB Inclusion Institute https://www.iab.com/video/where-have-all-the-women-gone-theyre-doing-it-for-themselves/ Wed, 03 Aug 2022 12:00:45 +0000 https://www.iab.com/?post_type=iab_video&p=154771 Women have been particularly affected by the upheaval from the pandemic and many have left the workforce. The domestic burden of caring for children and/or relatives and homeschooling are widely believed to account for the record number of women leaving. Many women are also burned out and exhausted from the ongoing work responsibilities that don’t necessarily fulfill, satisfy, or create happiness. And finally, a good deal of professional women have attributed their exit from the workforce to non-inclusive behavior such as discrimination, pay gaps, and toxic work environments. Join Sheryl Goldstein, EVP, Chief Growth Officer at IAB, Kristen Standish, Founder and CEO of RazHer Collaborative, Colleen Riley Eyges, Founder and CEO of Antidote Liquors, and Laura Lasiter, CEO of Strategy Source as they discuss how women are reevaluating and reassessing their lives, their careers, and their priorities… and doing it for themselves.

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]]> What Does it Mean to be a Black Woman in Advertising and Media (Encore) https://www.iab.com/video/what-does-it-mean-to-be-a-black-woman-in-advertising-and-media-juneteenth-encore/ Tue, 21 Jun 2022 18:39:29 +0000 https://www.iab.com/?post_type=iab_video&p=153500 Brought to you by the IAB Inclusion Institute as a special encore episode in celebration of Juneteenth
The advertising and media industries have long been lacking in diversity and representation — for both color and women. Join Sheryl Goldstein, Executive Vice President, Chief Industry Growth Officer, and special guests Jasmine Cogdell, Patrice Drew, and Stephanie Lawrence, as they come together to discuss their personal experiences, how things have changed since they first started and, what it means to be a Black Woman in Advertising & Media.

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