IAB THERE | Talk Show | Digital Media & Advertising https://www.iab.com/videos/iab-there/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Thu, 25 Jan 2024 02:39:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 How Are Retailers Monetizing Data https://www.iab.com/video/how-are-retailers-monetizing-data/ Tue, 13 Jun 2023 15:55:04 +0000 https://www.iab.com/?post_type=iab_video&p=168397 To become more customer centric, retailers must leverage data to create a 360-degree view of their customers by understanding who they are, what they buy, and what they need. Building insights on individual behavior is valuable to create personalized shopping experiences, shorten the decision cycles, and improve brand loyalty. Understanding and maximizing data potential to be monetized is the basis of a successful business strategy for setting up retail media.
In this episode, thought leaders from IAB, Carrefour, Criteo, LiveRamp, and PubMatic will discuss strategy & ad product development responsible for the long-term positioning of the business and its USP, building the core with all relevant sales and ad ops functionalities, and much more.
Interested in other Retail Media topics? IAB is hosting IAB Connected Commerce Summit: Retail Reimagined on September 13 for the first time – Register Now!

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]]> Navigating the Privacy Landscape https://www.iab.com/video/navigating-the-privacy-landscape/ Wed, 17 May 2023 13:59:07 +0000 https://www.iab.com/?post_type=iab_video&p=167786 Join Michael Hahn, EVP & General Counsel, IAB and IAB Tech Lab; and Adform’s Anders Pilgaard Andersen, SVP, General Counsel; and Elena Turtureanu, VP, Legal and Privacy Compliance as they discuss the opportunities (and concerns) for marketers with the new State Privacy Laws as well as how to navigate today’s ever evolving Privacy Landscape… both in Europe and the U.S.

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]]> Viewing Success with In-Game Advertising Through the Programmatic Lens https://www.iab.com/video/viewing-success-with-in-game-advertising-through-the-programmatic-lens/ Tue, 25 Apr 2023 15:55:19 +0000 https://www.iab.com/?post_type=iab_video&p=166544 It’s no secret that the consumer journey has increasingly become fragmented. However, there is one channel that has been able to capture the lion share of those consumers — video games. Gaming has become the largest entertainment channel, with over 3 billion people playing games worldwide. However, this ever-growing market is falling short on budget lines, making up less than 5% of advertising spend.
In this episode of IAB There: Viewing Success with In-Game Advertising Through the Programmatic Lens, Andrew Cassin, Senior Director of Agency & Enterprise Partnerships at Equativ, is joined by Aditi Ramesh, Director of Programmatic US at Anzu.io, to discuss IAB’s recent research release, “Finding Success with In-game Advertising: Perceptions of Buyers and Sellers” and provide insight on how these misperceptions are being addressed from a programmatic point of view.

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]]> The New Addressability Landscape https://www.iab.com/video/the-new-addressability-landscape/ Tue, 11 Apr 2023 18:02:48 +0000 https://www.iab.com/?post_type=iab_video&p=165047 Join Angelina Eng, VP, Measurement, Attribution and Data Center at IAB and Alex Theriault, GM of Lotame’s Spherical for this week’s episode, titled “The New Addressability Landscape,” where they’ll be discussing the outcomes of IAB’s 2023 Annual Leadership Meeting as well as important industry topics including data connectivity solutions and the future of measurement and addressability.
You can watch the previously aired IAB There: Road to ALM with Lotame if you’d like to learn more about the challenges the digital industry is facing and what Lotame/Spherical are doing to address such obstacles.

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]]> Retail Media Online to In-Store Attribution https://www.iab.com/video/retail-media-online-to-in-store-attribution/ Wed, 01 Mar 2023 15:15:52 +0000 https://www.iab.com/?post_type=iab_video&p=163161 The discussion audio starts at 1:47. Jeffrey Bustos’ introductory question, which is cut off, is: What are the measurement challenges for in-store attribution of online media? We apologize for the technical difficulties.
In this episode, industry leaders dive into “Retail Media Online to In-Store Attribution”. Retail media’s capability to provide closed-loop measurement makes it a competitive and alluring opportunity for brands. We will be discussing what are the existing challenges of offline sales attribution of data. How retailers are solving for the integration of online and offline attribution. How brands are leveraging innovations in measurement and attribution to close the loop with in-store for a complete picture.

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]]> Evolution of Data Driven Advertising – Past, Present, and Future https://www.iab.com/video/evolution-of-data-driven-advertising-past-present-and-future/ Tue, 14 Feb 2023 16:53:41 +0000 https://www.iab.com/?post_type=iab_video&p=162520 Join IAB’s Angelina Eng, VP, Measurement, Addressability, and Data Center, and Amy Benicewicz, President, LBDigital, for this week’s episode, “The Evolution of Data Driven Advertising – Past, Present and Future”, as they discuss the changes in data driven advertising and how marketers can best use quality data to run better performing campaigns.

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]]> How 5G and AI Will Accelerate XR Adoption https://www.iab.com/video/how-5g-and-ai-will-accelerate-xr-adoption/ Tue, 31 Jan 2023 14:29:24 +0000 https://www.iab.com/?post_type=iab_video&p=162014 Join Zoe Soon, VP, Experience Center at IAB, Jason Yim, Founder and CEO at Trigger XR, and Niko Chauls, XR Partnerships, Product Innovation at Verizon, as they discuss the promise of 5G technology and how it will transform XR and our overall digital experience in this week’s episode, “How 5G and AI Will Accelerate XR Adoption”.

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]]> Road to ALM with Lotame https://www.iab.com/video/road-to-alm-with-lotame/ Mon, 09 Jan 2023 19:49:22 +0000 https://www.iab.com/?post_type=iab_video&p=160590 There’s no shortage of pains in digital advertising today – from siloed data to protecting consumer privacy and the threats to addressable advertising. Every day introduces a new complication to how we engage with our existing consumers and find our next best costumers. Join David Cohen, CEO, IAB; Andy Monfried, CEO, Lotame; and Alex Theriault, GM, Spherical, as they gear up for this year’s Annual Leadership Meeting (ALM) and discuss approaches that can unlock the power and potential of our industry.

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]]> Retail Media 2023 Outlook – How Cyber 5 Performance Can Provide Insights into Next Year https://www.iab.com/video/retail-media-2023-outlook-how-cyber-5-performance-can-provide-insights-into-next-year/ Tue, 20 Dec 2022 16:30:35 +0000 https://www.iab.com/?post_type=iab_video&p=159912 How did inflation impact year-over-year sales growth during Cyber 5? How are brands activating differently against various retail media networks? What role will excess inventory and pricing power play in 2023? Do we think smaller discount percentages but with more products being discounted will continue? Join Jeffrey Bustos, VP, Programmatic+Data Center at IAB, Alicia Esposito, VP, Content at Retail TouchPoints, Nathan Rigby, Co-Founder of Analytic Index, and John Willkom, SVP, Head of eCommerce at The Mars Agency as they tackle these questions and share thoughts on how Cyber 5 performance can provide insights into 2023.

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]]> An Introduction to Pam Zucker https://www.iab.com/video/an-introduction-to-pam-zucker/ Mon, 12 Dec 2022 17:43:25 +0000 https://www.iab.com/?post_type=iab_video&p=159475 Join Sheryl Goldstein, EVP, Chief Industry Growth Officer, IAB for today’s episode of IAB There as she introduces Pam Zucker — the new Chief Strategy Officer at IAB. Pam is a respected veteran of the media and marketing industry and a proven media strategist across digital, programmatic, and traditional platforms. Sheryl and Pam will discuss career highs (and lows), major influences, the biggest challenges facing the industry today and Pam’s hopes and goals for the coming year.

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