Events https://www.iab.com/events/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Thu, 04 Apr 2024 04:01:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Privacy Tech Workshop for Lawyers and Cross-Functional Privacy Teams – D.C. https://www.iab.com/events/privacy-tech-workshop-for-lawyers-and-cross-functional-privacy-teams-d-c/ Wed, 03 Apr 2024 16:45:33 +0000 https://www.iab.com/?post_type=iab_event&p=180547 This instructor-led, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams, and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain. Note: This is not a CLE-eligible workshop Topics will include: How the … Continued

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]]> This instructor-led, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams, and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain.

Note: This is not a CLE-eligible workshop

Topics will include:

  • How the digital supply chain works and how data flows through the ecosystem
  • Changes in the digital advertising status quo caused by operating systems, browser, regulation, and concerns around “data leakage”
  • Evolution of new privacy technologies including PETs to address the changes
  • Other approaches to addressability

*Save the date! More to come soon!

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]]> 2024 IAB Video Leadership Summit https://www.iab.com/events/2024-video-leadership-summit/ Wed, 03 Apr 2024 16:01:28 +0000 https://www.iab.com/?post_type=iab_event&p=180456 Video Leadership Summit (VLS) serves as IAB’s annual agenda-setting event for senior leaders across the converging TV and digital video space. This year’s event will bring together, in person over 100 invite-only participants across the marketer, media, agency, and technology industries.  ​ ​ Format-wise, the event will include presentations, high-level panels interactive breakout sessions, group conversations, … Continued

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]]> Video Leadership Summit (VLS) serves as IAB’s annual agenda-setting event for senior leaders across the converging TV and digital video space. This year’s event will bring together, in person over 100 invite-only participants across the marketer, media, agency, and technology industries.  ​
​
Format-wise, the event will include presentations, high-level panels interactive breakout sessions, group conversations, and extraordinary networking events. All attendees receive an attendee booklet and post-VLS Recap report. VLS 2024 will be a 100% in-person (sessions will not be simul-streamed or recorded).

Visit our Travel FAQ page for any travel-related questions!

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]]> Storytelling in Today’s Digital Career Market https://www.iab.com/events/storytelling-in-todays-digital-career-market/ Mon, 25 Mar 2024 21:03:09 +0000 https://www.iab.com/?post_type=iab_event&p=179889 Was I at my last job long enough?  Do I have the specific experience the recruiter will ask about?  Will they think I’m too old?  Too young?  What if they ask why I left my last role? These are all very natural questions you end up asking yourself when you’re between positions in our industry.  … Continued

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]]> Was I at my last job long enough?  Do I have the specific experience the recruiter will ask about?  Will they think I’m too old?  Too young?  What if they ask why I left my last role?

These are all very natural questions you end up asking yourself when you’re between positions in our industry.  According to 30-year industry veteran and long-time trainer and coach Doug Weaver of Upstream Group, they’re also the wrong questions.  Doug has trained for hundreds of platforms, ad tech and data firms, and media companies over the last quarter century.  He also personally coaches dozens of current sales leaders and offers advice and guidance to scores of industry execs looking for their next roles.  In conjunction with the IAB, Doug is hosting a free one-hour Zoom seminar in which he’ll discuss:

  • Your North Star:  Navigating opportunities
  • Not falling prey to the voices in other people’s heads
  • Prep and questions that set you apart
  • Establishing your personal narrative of incremental value and the gaps you fill for the hiring organization
  • From Who to How:  Pivoting the conversation to your plan for success
  • The importance of the non-interview and finding your industry truth tellers and career sherpas
  • Closing and Qualification:  Knowing where you stand for a given position

The session will be packed with hacks and ideas to recharge the search for your next stage of career growth, with time for Q/A and discussion during and after the session.  If you are between positions and could use a boost and some fresh ideas, reserve your seat now as spots are limited.

 

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]]> IAB/PwC Internet Advertising Revenue Report 2022-2023 https://www.iab.com/events/internet-advertising-revenue-report-2022-2023-webinar/ Mon, 25 Mar 2024 20:43:47 +0000 https://www.iab.com/?post_type=iab_event&p=179891 Join experts from IAB and PWC on April 16 for an insightful webinar to discuss findings and trends from this year’s Internet Advertising Revenue Report: Full Year 2022-2023. Now in its 28th year, this highly anticipated annual report is considered the industry benchmark for advertising revenue across digital media. It includes data about online advertising … Continued

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]]> Join experts from IAB and PWC on April 16 for an insightful webinar to discuss findings and trends from this year’s Internet Advertising Revenue Report: Full Year 2022-2023. Now in its 28th year, this highly anticipated annual report is considered the industry benchmark for advertising revenue across digital media. It includes data about online advertising revenues from websites, commercial online services, free email providers, and all other companies selling online advertising.

Register for this webinar now to hear all the key findings and insights and gain access to the full report for your benchmark and planning!

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]]> IAB State Privacy Law Summit 2024 https://www.iab.com/events/iab-state-privacy-law-summit-2024/ Wed, 13 Mar 2024 17:44:49 +0000 https://www.iab.com/?post_type=iab_event&p=179048 Mark your calendar for the annual State Privacy Law Summit in New York City, on November 20, 2024. With five state privacy laws that came into effect in 2023 and eight new privacy laws coming into effect through 2025, industry participants are navigating an increasingly complex compliance landscape.  This event convenes privacy lawyers and cross-functional … Continued

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]]> Mark your calendar for the annual State Privacy Law Summit in New York City, on November 20, 2024.

With five state privacy laws that came into effect in 2023 and eight new privacy laws coming into effect through 2025, industry participants are navigating an increasingly complex compliance landscape.  This event convenes privacy lawyers and cross-functional privacy professionals to make sense of that landscape through deep-dive discussions that leverage demonstratives and data flows to set context and involves town-hall style dialogue.

This event is intended for legal and cross-functional privacy professionals in the digital media and advertising industry. IAB reserves the right to cancel any registration that does not meet this criterion.

Please note that this event will not be open to press.

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]]> Ensuring the AVOD Streaming Experience Remains a Good User Experience https://www.iab.com/events/ensuring-the-avod-streaming-experience-remains-a-good-user-experience/ Mon, 11 Mar 2024 16:42:14 +0000 https://www.iab.com/?post_type=iab_event&p=178746 In this webinar, industry leaders will delve into the surge in AVOD streaming’s momentum and discuss how the industry will ensure a good user experience while capitalizing on the shift of media dollars to AVOD platforms. Will AVOD subscription platforms stay true to the goal of providing an optimal user experience in the quest to … Continued

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]]> In this webinar, industry leaders will delve into the surge in AVOD streaming’s momentum and discuss how the industry will ensure a good user experience while capitalizing on the shift of media dollars to AVOD platforms. Will AVOD subscription platforms stay true to the goal of providing an optimal user experience in the quest to turn a profit? What tactics will AVOD platforms use to protect and redefine the TV experience?

Reserve your spot now and join us for this insightful event!

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]]> Gaming 360 https://www.iab.com/events/gaming-360/ Mon, 11 Mar 2024 15:20:32 +0000 https://www.iab.com/?post_type=iab_event&p=178721 Gaming is no longer a niche hobby – it’s a cultural force with a massive, dedicated audience. Despite gaming’s popularity – over 237 million gamers in North America alone – there’s a significant gap in ad spend, with marketers allocating less than 5% to the sector. IAB’s Gaming 360 Course will deliver insights into the … Continued

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]]> Gaming is no longer a niche hobby – it’s a cultural force with a massive, dedicated audience. Despite gaming’s popularity – over 237 million gamers in North America alone – there’s a significant gap in ad spend, with marketers allocating less than 5% to the sector. IAB’s Gaming 360 Course will deliver insights into the market, debunk common misperceptions, and help your marketing reach this powerful consumer audience.

This comprehensive course empowers you to:

  • Understand Gaming Audiences: Equip yourself to create campaigns that connect authentically by uncovering motivations of this passionate and diverse audience who crave connection.
  • Leverage Best Practices: Learn how to create measurable advertising that maximizes brand impact while respecting the player experience.
  • Drive Results: Develop winning campaigns that go beyond banners and pop-ups, utilizing the unique storytelling power of games.

IAB Gaming 360 includes a detailed learner Guidebook that summarizes key learnings from the 4-hour eLearning course, and special “Apply Your Knowledge” activities for each module.

This curriculum was developed through our Professional Development and Education Center, in partnership with the IAB Experience Center, and a working group of Member experts from Activision Blizzard Media, Anzu, BakerHostetler, Bidstack, Dentsu, Enthusiast Gaming, Frameplay, Google, Horizon Media, Livad, NBCUniversal, Odeeo, Spark Foundry, SuperAwesome, theTradeDesk, Twitch, WildBrain and Yahoo.

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]]> IAB State of Data Webinar: Adapting to New Norms of Privacy and Measurement https://www.iab.com/events/iab-state-of-data-webinar-adapting-to-new-norms-of-privacy-and-measurement/ Mon, 04 Mar 2024 19:51:37 +0000 https://www.iab.com/?post_type=iab_event&p=178520 Join us in this webinar as we dive into the latest findings from IAB’s 2024 State of Data Report and key discussions from the Measurement Leadership Summit held on March 14. This session delves into how privacy regulations and technology shifts are reshaping the digital advertising landscape, the evolution of advertising metrics towards a more … Continued

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]]> Join us in this webinar as we dive into the latest findings from IAB’s 2024 State of Data Report and key discussions from the Measurement Leadership Summit held on March 14. This session delves into how privacy regulations and technology shifts are reshaping the digital advertising landscape, the evolution of advertising metrics towards a more comprehensive measurement framework, and the push towards standardized success metrics amidst the industry’s $600B measurement challenge. Gain actionable insights and strategies for navigating these changes, equipping businesses and leaders with the knowledge to thrive in the evolving market.

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]]> Introduction to the Creator Economy https://www.iab.com/events/introduction-to-the-creator-economy/ Tue, 20 Feb 2024 17:33:44 +0000 https://www.iab.com/?post_type=iab_event&p=177811 Unlock the Power of the Creator Economy: A Must-Attend Training for Media and Marketing Leaders The Creator Economy isn’t just a trend – it’s a seismic cultural shift disrupting the marketing world. With a projected value of $480 billion by 2027, this revolution empowers passionate creators – this generation’s directors, producers, and talent – to … Continued

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]]> Unlock the Power of the Creator Economy: A Must-Attend Training for Media and Marketing Leaders
The Creator Economy isn’t just a trend – it’s a seismic cultural shift disrupting the marketing world. With a projected value of $480 billion by 2027, this revolution empowers passionate creators – this generation’s directors, producers, and talent – to become household names overnight. They ignite movements, drive purchasing decisions, and redefine what it means to be an influencer.

This training is your key to:

  • Master the landscape: Decode the dynamic world of the Creator Economy with the latest insights from IAB’s groundbreaking research. Discover how creators impact consumer behavior and brand perception.
  • Tap into creator-powered marketing: Learn to forge strategic partnerships with creators and their communities. Unlock the secrets of effective collaboration, navigating legal complexities, and driving measurable results.
  • Real-world application: Collaborate with peers in hands-on breakout sessions. Tackle real-life scenarios and craft creator-centric strategies that deliver tangible impact.

The next public course will be held in September, If you’re interested in group training for your organization, contact LD@iab.com.

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]]> Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and Beyond https://www.iab.com/events/practical-guidance-for-european-privacy-laws-gdpr-eprivacy-and-beyond-05-01-2024/ Thu, 15 Feb 2024 16:55:50 +0000 https://www.iab.com/?post_type=iab_event&p=177736 New developments in European law continue to pose challenges for digital advertising in 2024. During this course, we will provide practical guidance on key GDPR and ePrivacy requirements, as well as specific considerations for participants in the digital advertising ecosystem seeking to comply with those requirements. This learning and development course is intended to educate … Continued

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]]> New developments in European law continue to pose challenges for digital advertising in 2024. During this course, we will provide practical guidance on key GDPR and ePrivacy requirements, as well as specific considerations for participants in the digital advertising ecosystem seeking to comply with those requirements.

This learning and development course is intended to educate U.S. digital advertising professionals about privacy laws in Europe.  It is not intended for audiences in the European Economic Area or the United Kingdom.

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