Training - Online

Introduction to Retail Media

IAB Industry Knowledge Training

$299 - IAB Members
$399 - Non-Members
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      Retail Media has been transforming the digital marketing landscape, with no signs of slowing down. The Introduction to Retail Media course is designed to teach you about the complex and evolving Retail Media landscape, to help you better plan, launch, and optimize successful retail media ad campaigns.

      The Introduction to Retail Media curriculum was architected by a core working group of experts from industry organizations including IAB, The Trade Desk, Yahoo, Walgreens Advertising Group, The Mars Agency, The Coca-Cola Company, Pacvue, Criteo, Horizon Media, PubMatic, Vibenomics, and PromoteIQ.

      Access to the online course materials will be granted for one year.

      If you are interested in live, instructor led delivery of Introduction to Retail Media for your team, please Contact Us.

      Who Should Register
      • Intermediate-level media buyers and planners
      • Retail Media sellers looking to have more informed conversations with buyers
      • Brands marketers looking to capitalize on the power of retail media and retail media networks
      Discussion Topics