Video Privacy Protection Act (VPPA): Litigation Preparation & Defense Toolkit

IAB’s Class Action Litigation Working Group has released two highly anticipated white papers, covering the spate of lawsuits brought against participants in the digital advertising industry under the Video Privacy Protection Act and state wiretapping laws. These white papers provide valuable key elements of claims, strategies for successful defenses, and guidance on technical implementations. The … Continued

Wiretapping Claims: Litigation Preparation & Defense Toolkit

IAB’s Class Action Litigation Working Group has released two highly anticipated white papers, covering the spate of lawsuits brought against participants in the digital advertising industry under the Video Privacy Protection Act and state wiretapping laws. These white papers provide valuable key elements of claims, strategies for successful defenses, and guidance on technical implementations. The … Continued

2024 IAB Podcast Upfront - Jenna Kutcher and Rachel Rodgers Announced as Hosts!

The 2024 IAB Podcast Upfront is a must attend marketplace event that brings brands, agencies, and media buyers together with leading audio and podcast companies to explore podcasting’s ability to delight audiences and create superior marketing opportunities for advertisers. The dual foundation of the event is a preview of new show content and a spotlight … Continued

Just Released! Changing the Game: How Games Advertising Powers Performance

Changing the Game: How Games Advertising Powers Performance is IAB’s groundbreaking new study that quantifies the success marketers are seeing with games advertising. With 213 million digital gamers in the U.S. (ESA, 2023), advertisers no longer consider the games advertising opportunity as only reaching “gamers.” Instead, games advertising has matured and evolved to become a … Continued

NEW! Creative Guidelines and Best Practices in Advertising in Gaming

Creative Guidelines and Best Practices in Advertising in Gaming is a guideline for best practices for games advertising to further enable advertisers to tap into the power of this channel. The initiative introduces essential guidelines around creative in games advertising to ensure effective and respectful advertising across various gaming platforms. Addressing the challenge of intrusive … Continued

2024 State of Data Report

State of Data 2024 illustrates a time of strategic reassessment and innovation, driven by the necessity for privacy compliance and sustainable, consumer-friendly strategies. Companies that excel in adopting new data technologies and strategies are poised to lead. Conducted by IAB and BWG Strategy between November 2023 and February 2024, this analysis is based on surveys … Continued

IAB Diligence Platform

The IAB is pleased to announce the launch of a new initiative created to standardize, modernize, and improve privacy diligence practices for the digital advertising industry. The IAB Diligence Platform, powered by SafeGuard Privacy, is a data privacy platform that will contain a set of standardized privacy diligence questions that are specially designed for participants in … Continued

Final IAB/MRC Retail Media Measurement Guidelines

On September 13, 2023, the IAB/MRC released the initial draft of the Retail Media Measurement Guidelines for public comment, engaging industry stakeholders to shape standards that resonate with their practical needs and aspirations. In January, IAB proudly unveiled the final version of these guidelines, a testament to collaborative expertise and industry-wide consensus. This comprehensive framework … Continued