Webinar -

IAB State of Data Webinar: Adapting to New Norms of Privacy and Measurement

Apr 4, 2024 / 1:00 pm – 2:00 pm EST


      Join us in this webinar as we dive into the latest findings from IAB’s 2024 State of Data Report and key discussions from the Measurement Leadership Summit held on March 14. This session delves into how privacy regulations and technology shifts are reshaping the digital advertising landscape, the evolution of advertising metrics towards a more comprehensive measurement framework, and the push towards standardized success metrics amidst the industry’s $600B measurement challenge. Gain actionable insights and strategies for navigating these changes, equipping businesses and leaders with the knowledge to thrive in the evolving market.

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